The company's smart TV platform now reaches around 30 million users, compared with 18 million a year ago. Its expansion has been supported by partnerships with television manufacturers, including Sharp, AOC, Vestel and Skyworth. Philips has also adopted Titan OS for its 2026 television models, replacing Google TV on those devices.
The platform gives television manufacturers another way to generate revenue after selling their hardware. Titan OS earns money through advertising and partnerships with free ad-supported streaming television services, commonly known as FAST channels. It also works with content and advertising partners, including TiVo in selected markets and Tubi in the UK.
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