Strategy Inc. MSTR is strengthening its position in the emerging digital-credit market, leveraging its substantial Bitcoin holdings to develop preferred securities for income-oriented investors. The digital-credit market reached approximately $16 billion in outstanding notional value as of Oct. 23, 2026, with Strategy accounting for nearly 84% or $13 billion. Its expanding product portfolio and growing institutional participation could create opportunities for further growth.
Strategy's digital-credit business comprises preferred securities offering different dividend rates, payment structures and risk characteristics. These products provide investors with exposure to the company's capital structure without requiring direct investment in MSTR common stock. The market has expanded rapidly, reaching approximately $16 billion in just 20 months, with six issuers and 10 publicly listed securities as of October 2026.
The company's capital structure revolves around three components: Bitcoin as digital capital, preferred securities as digital credit and MSTR common stock as digital equity. Through this model, Strategy aims to raise capital through preferred offerings, support additional Bitcoin purchases and manage its financing obligations.
However, sustaining growth will depend on investor demand, the cost of preferred financing and Strategy's ability to meet dividend commitments. Bitcoin price fluctuations and changing market conditions could also affect its ability to attract capital and expand issuance. Higher financing costs could make additional preferred offerings less attractive.
Strategy's dominant market position provides a strong foundation for scaling its digital-credit business. However, balancing further issuance with liquidity requirements and existing investor obligations will remain critical to sustaining growth.
How Are Strategy’s Competitors Dealing With Digital Credit?
Strive, Inc. ASST reported third-quarter 2026 revenues of $2.7 million and GAAP net income of $509 million, largely driven by unrealized Bitcoin gains. Earnings were $5.24 per share. Its Bitcoin holdings reached 43,124 by Oct. 30. Strive competes with Strategy through SATA and SATS preferred securities, supporting Bitcoin treasury financing.
DeFi Development Corp. DFDV reported second-quarter 2026 revenues of $3.31 million, up 66.9% year over year, but posted a $27.29 million net loss, or $1 per share. Its CHAD preferred stock finances Solana accumulation, positioning it as a competitor in digital credit. The company held 2.56 million SOL and equivalents.
Strategy’s Price Performance, Valuation and Estimates
Strategy shares have gained 32.5% over the past three months, outperforming the broader industry and the S&P 500 Index.
In terms of forward 12-month Price/Earnings (P/E), MSTR is currently trading at 5.45X, which is at a discount to the industry average of 13.11X.
Strategy’s estimate revisions reflect a positive trend. The Zacks Consensus Estimate for 2026 EPS has been revised upward significantly over the past week. The consensus estimate calls for 14.6% growth year over year.
Currently, Strategy carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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