This article first appeared on GuruFocus.

Invesco QQQ (QQQ) led the ETF activity on Tuesday, Nov. 10, adding $80.5 million of Alphabet (GOOG) as part of a net $83.8 million bought by funds overall. Thirty-five ETFs were buyers against 18 sellers, while 138 held their positions. The buying extended a three-day streak, following net inflows of $183.6 million on Nov. 9 and $111.3 million on Nov. 6, after outflows of $94.4 million on Nov. 5 and $56.5 million on Nov. 4.

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For the full record of ETF and guru buying and selling in GOOG, see the GOOG guru trades page.

Which ETFs bought GOOG on Tuesday?

The largest buyers by dollar value were QQQ ($80.5 million), SPY ($43.0 million) and QQQM ($6.5 million). In all, 35 ETFs added shares and 18 cut them.

ETF

Shares changed

Value

Weight in ETF

QQQ

+282,522

$80.5M

2.62%

SPY

+151,085

$43.0M

2.09%

QQQM

+22,926

$6.5M

2.62%

SPYM

+14,256

$4.1M

2.09%

QLD

+11,513

$3.3M

2.63%

TQQQ

+10,122

$2.9M

2.63%

CGGR

+4,914

$1.4M

2.89%

DFUS

+4,050

$1.2M

1.93%

QQQ accounted for the bulk of the move, raising its stake by 0.67% to 42,628,235 shares at a 2.62% portfolio weight. SPY added $43.0 million, QQQM $6.5 million, SPYM $4.1 million, QLD $3.3 million and TQQQ $2.9 million, with smaller additions from CGGR and DFUS. Alphabet sits in the Communication Services sector and the Internet Content & Information industry, with a market cap of $3.59 trillion.

Have ETFs been buying or selling GOOG lately?

Over the last 5 reported days, ETFs were net buyers on 3 and net sellers on 2, so the recent trend is mostly buying.

Date

Net value

Buying

Selling

Nov. 10

$83.8M

35

18

Nov. 9

$183.6M

41

17

Nov. 6

$111.3M

52

17

Nov. 5

-$94.4M

45

14

Nov. 4

-$56.5M

46

22

What does GOOG do?

Alphabet is a holding company whose largest business is Google, reported in two segments: Google Services and Google Cloud, with non-Google businesses grouped as Other Bets. Google Services generates most of Alphabet's revenue, primarily from advertising on Google Search, YouTube, and partner properties, and also includes Android, Chrome, Google Play, Maps, Gmail, and devices.

Alphabet reported trailing-12-month revenue of $471.14 billion, up 21.9% over one year, with a gross margin of 60.9% and a net margin of 50.0%. Its P/E is 15.32, P/B 5.47 and P/S 7.65, against a market cap of $3.59 trillion. The GF Score is 98, and the GF Value of $272.49 compares with a price of $290.63. The dividend yield is 0.26% and the year-to-date return is -7.2%.

GOOG at a glance

Measure

Value

Price

$290.63

Market cap

$3.59T

Revenue (trailing 12 months)

$471.14B

Revenue growth (1 year)

+21.9%

Gross margin

60.9%

Net margin

50.0%

P/E

15.32

P/B

5.47

P/S

7.65

GF Score

98/100

GF Value

$272.49

Dividend yield

0.26%

Year-to-date return

-7.20%

Investors following GOOG can review its GF Value, guru trades and insider activity on the GOOG summary page.

What should investors watch next for GOOG?

Watch whether the three-day buying streak holds after the two prior days of outflows on Nov. 4 and Nov. 5.

Based on ETF holdings changes reported for Nov. 10, 2026.

What else did ETFs trade on Tuesday?

Sector Trends: Technology bought most, Utilities sold most on Nov. 10

ETFs Bought $99.7 Million of Meta Platforms (META) on Nov. 10

Alphabet (GOOGL) Sees $91.2 Million in Net ETF Buying on Nov. 10

ETF Activity: QQQ Leads With $3.06 Billion Inflow on Nov. 10

Apple (AAPL) Sees $460.3 Million in Net ETF Buying on Nov. 10