Google's investment comes after a gap of more than three years in Rigi's disclosed fundraising activity. The startup last raised approximately Rs. 100 crore (around USD 12.3 million) in January 2023. Elevation Capital led the round, with participation from Accel, Stellaris Venture Partners and Sequoia Capital.
Google's entry into the shareholder base gives Rigi a strategic investor with an established presence across the internet, video, and India's creator ecosystem. The investment comes as the startup looks to strengthen its position in paid online communities and short-form entertainment.
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