Pudgy Penguins brought branded merchandise to 330 Kung Fu Tea locations in the United States in October, extending the NFT project’s retail push alongside new access to its token through SoFi.
The Kung Fu Tea promotion featured Pengu’s Better Together Milk Tea and Polly’s Sweetheart Slush, along with Little Treats Blind Boxes and a promotional Pudgy TCG card. Pudgy Penguins also appeared at Walmart’s booth at New York Comic Con from Oct. 8-11.
SoFi made the Pudgy Penguins token (PENGU) available to buy, sell and hold through its app. The U.S. banking app has more than 15 million members.
In Asia, a limited-edition collaboration with LINE FRIENDS’ Minini launched Oct. 1 during Korea Blockchain Week. The Minini line ranged from plush toys and blind boxes to figurines, keyrings and pens. Stores in Seoul, Shanghai and Tokyo carried the products, which were also sold online through Pudgy Penguins.
The project’s physical merchandise lineup also includes the 12-product Pudgy Essentials collection, launched Sept. 22 with stickers, stationery, stress balls and water bottles. Pudgy Penguins began as an 8,888-NFT collection on Ethereum in July 2021.
John Kim
John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to [email protected].
