About 24,000 people are expected to attend the Grand Slam of Darts in Wolverhampton, where the tournament has been held since moving from the city’s civic centre in 2018.
Fancy dress is a familiar part of the event, with spectators often turning up in costumes. Traffic cones and Where’s Wally-style striped outfits are among the regular sights in the crowd.
Josh Phillips, head of media at the Professional Darts Corporation (PDC), said television coverage had helped put Wolverhampton “in front of an international audience”.
“The city has been central to the tournament’s identity, with the passion of the local crowd matched by fans travelling from across the UK and overseas,” he said.
Phillips said the competition also gave audiences a chance to watch established stars and see players who could become “the next big names” in the sport.
