Coinbase USDC sponsorship funds World Team Tennis with stablecoin payments and introduces a digital coin toss for the 2026 season.
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Coinbase’s USDC sponsorship of World Team Tennis will put stablecoin payments behind the league’s next season—and bring a digital coin toss onto the court. The exchange will pay for the deal entirely in USDC, after becoming WTT’s Presenting Partner on November 11, 2026.
Summary
Key takeaways
- Coinbase will fund the WTT sponsorship entirely with dollar-backed USDC.
- The season opens in Brooklyn on December 1, 2026.
- WTT plans a digital pre-match coin toss and free streaming options.
Coinbase’s USDC sponsorship covers WTT’s 47th season
The partnership covers World Team Tennis’s 47th season, beginning on December 1, 2026, at Barclays Center in Brooklyn. The league’s press release did not disclose the financial terms.
USDC is backed one-to-one by the U.S. dollar. The release describes the stablecoin as combining the stability of traditional currency with the speed and openness of blockchain technology.
The league said the payment arrangement follows Coinbase’s approach to earlier partnerships. Both partners described it as a starting point for further uses of technology in the competition and in the fan experience.
A digital coin toss and more ways to watch
WTT will replace the physical pre-match coin toss with a digital coin toss inside the arena. Coinbase also said it plans to make premium in-arena experiences available to more fans and to help develop how viewers follow matches at home.
Matches will air live on CNBC and stream free on Fandango. Viewers outside the U.S. and Canada will have free live access through the league’s YouTube channel.
The league said broadcasts will feature real-time technology designed for digital audiences, with the aim of bringing viewers closer to the action. Both partners also said they intend to keep ticket prices accessible and to reach as many fans as possible.
Access is central to the partners’ plans
Coinbase and WTT described wider access as a shared goal of the partnership. According to their release, roughly 1 billion tennis fans worldwide exist, and nearly one in four adults across the U.S. and Canada holds cryptocurrency.
WTT CEO Stephen Amritraj said he has used Coinbase for a decade and pointed to access, fairness, transparency and trust as shared values.
“We’re at the beginning of that path, and we couldn’t ask for a better partner as we begin a new era of World Team Tennis,” Amritraj said.
Coinbase Chief Marketing Officer Cat Ferdon said the partners share a mission of widening access to tennis and economic freedom. She said the exchange wants to make matches more interactive for both established tennis followers and new fans.
Coinbase’s USDC sponsorship also expands its presence in sports, the exchange said. Separately, it is building the Everything Exchange, a platform for trading and managing crypto alongside stocks, derivatives and prediction markets.
Founded in 1974, WTT introduced mixed-gender team competition to professional tennis. The league now operates under new ownership, using a primetime format that combines professional tennis with entertainment. Tickets and season information are available through the league’s website.
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Article produced with the assistance of artificial intelligence and reviewed by the editorial team.
