Key points
- Ripple Prime head Marc Asch will leave the business at the end of 2026, with Noel Kimmel named successor.
- Kimmel currently serves as Senior Vice President of Ripple Prime, formerly known as Hidden Road.
- The leadership change follows Ripple's $1.25 billion acquisition of Hidden Road in 2025, expanding its institutional financial services operations.
Ripple Prime chief Marc Asch will step down at year-end, with Noel Kimmel taking over leadership, according to CoinDesk.
The succession follows Ripple Labs Inc's $1.25 billion acquisition of Hidden Road in April 2025.
“We’re extremely grateful to Marc for everything he did as founder of Hidden Road, now Ripple Prime,” a Ripple spokesperson said in an email.
“We’re extremely grateful to Marc for everything he did as founder of Hidden Road, now Ripple Prime,” a Ripple spokesperson said in an email.
Asch will leave to pursue new opportunities, while Kimmel will lead the business and its team within Ripple.
Ripple Prime provides institutional clients with brokerage, clearing and financing across digital assets and traditional financial markets.
The business also uses Ripple's US dollar stablecoin, Ripple USD (RLUSD), as collateral for some brokerage products.
Ripple expanded its institutional services through acquisitions of Hidden Road, treasury software provider GTreasury and payments platform Rail in 2025.
The leadership transition places Kimmel at the helm of Ripple's expanding institutional brokerage business as Asch concludes his tenure.
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